Cheeky Design
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The Greener Thumb

I was hired to create branding for the Los Angeles based gardening and nursery company, The Greener Thumb. The group specializes in small space gardening in large, urban settings. The goal was to create a design package that could be used from the logo to grain bags to seed packets & on. 

Handmade elements and distressing would combine with clean colors and fonts to create a style that looked both vintage and modern.

Handmade elements and distressing would combine with clean colors and fonts to create a style that looked both vintage and modern.

 It’s exciting to see your design appear on unexpected products, like this grain bag. The logo has some distressed elements but the bag brought even more life to that texture.

It’s exciting to see your design appear on unexpected products, like this grain bag. The logo has some distressed elements but the bag brought even more life to that texture.

I was asked to incorporate some painted elements to this design to really give it a unique handmade quality. When I can blend my background education in art and design I am thrilled.

I was asked to incorporate some painted elements to this design to really give it a unique handmade quality. When I can blend my background education in art and design I am thrilled.

 I love a good mood board. Scouring for inspiration in imagery, textures, colors, and fonts is always a thrilling part of the design process.

I love a good mood board. Scouring for inspiration in imagery, textures, colors, and fonts is always a thrilling part of the design process.