Sometimes worlds collide in my projects, creating exciting new design opportunities as well as some challenges to solve. Case in point, I was tasked on a recent project to create branding, web and print material for a corporate client meeting to be held in Los Angeles. The event revolves around client training sessions and conferences, however, the design also needs to incorporate a fun, after-hours sensibility, with old Hollywood flare to represent the locale. So on my project notes I have the design terms “corporate”, “clean”, “modern”, “informational”, “fun”, “old Hollywood”, and “energetic” to guide my hand. What a mixed bag! Above is the moodboard that came out of my brainstorm.