THE LOOK OF THE 70S

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I want to focus on an era this week, specifically the 1970s. When you think of the 70s it’s easy to immediately focus on the extreme, iconic looks of the period, like bell bottom pants and brown shag carpeting. But what I find to be a really beautiful product of the period are the colors and textures found in photos and fabrics. Those deep amber yellows and rich blues were so luscious, and really cast a dreamlike glow on their subjects.

A film that captures this era’s style, and color scheme, beautifully is Sofia Coppola’s Virgin Suicides. Based in Detroit in the 1970s, the film is full of gorgeous close ups and fade outs, and really utilizes that glow and saturation of old kodachrome film. It feels like Coppola went out of her way to display a 70s devoid of clichés, and instead let its images be personal and breath. In her words “because it's in the '70s I didn't want it to be over-the top…the movie reflects an era but still keeps things subtle.”

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