THE GREENER THUMB BRANDING DESIGN
I find it amazing sometimes that I am truly in the position to do what I love for a living. Case in point, being allowed to combine my two loves, design and illustration, into one project like the branding for The Greener Thumb, an independent gardening business specializing in small space gardening in larger, urban areas. Whenever I can reach for a keyboard AND a paint brush for one project, I consider that a great day. I thought this would be a good project to share during "handmade week" here on the blog. It's important to me to continue using both a computer, as well as pen, ink, and paint, to exercise both muscles and to continue in both areas of discipline. One is structured and precise, the other is loose and full of uncontrolled variables, and combined you really have a product that feels like it has been designed with care with a focus on character integrity.